Television, magazines or guidebooks: Which medium is used to plan travel?
Written by: Françoise Mommens on 15 April, 2004
Tags: DMO, good-practices, medias, promotion, purchase-behavior
According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]
