Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: aging-population, baby-boomers, customer-segmentation, demography, promotion, segmentation-strategies, seniors, sociostyles, travel-behavior

The tourism industry has been watching closely as aging baby-boomers gradually shift into the seniors category. And with good reason because, for all that it requires special treatment, this category has undeniable appeal. However, an informed approach to the senior market must be rooted in an understanding of its behaviours. Research shows this market is [...]

Tags: airlines, car-rentals, events, online-behavior, Online-users, packages, purchase-behavior, tours

A 2005 tourism management study sheds light on the purchasing habits of North American Web users with respect to tourism products. The two primary factors motivating them to conclude online transactions are the quality and accuracy of on-site information and a simple reservation process.
Study context
The main reason consumers have overwhelmingly adopted the Internet is that [...]

Tags: culture, customer-experience, Europe, france, leisure, urban

As has been said before, the quest for authenticity has become a general trend. Beyond the major natural attractions and must-see sites, travellers visiting foreign countries are interested in experiencing the local culture and soaking up the lifestyle. Rural tourism fits in nicely with this desire for immediacy, but the trend also represents an opportunity [...]