Archives “September, 2005”



Statistics are not always what they seem

Written by: Michèle Laliberté on 22 September, 2005

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Everyone – those in the industry, government bodies, academics, journalists and more – uses statistics from the World Tourism Organization and Statistics Canada, thereby contributing to the dissemination of this data. However, a closer look at these statistics reveals that things are not always what they seem. Methodological considerations aside, here are a few examples [...]

“Seduce” your clients!

Written by: Michèle Laliberté on 14 September, 2005

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Within ten years, more than half of the world’s population will be living in cities. Tourism regions can get ready to capitalize on the business potential represented by stressed-out urbanites. Mutually beneficial relationships could develop between city-dwellers in need of a short-term getaway and the surrounding areas, rich in wide-open spaces and numerous opportunities for [...]

Tourism through the crystal ball

Written by: Claude Péloquin on 14 September, 2005

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From time to time, tourism experts are asked to predict the major developments that will affect the industry in the near future. The following are some of the more significant trends they foresaw in world tourism, some of which are formative and practically inevitable while others are more in the realm of “possibility”.
Products and destinations
Online [...]

Make your pricing scheme work for you

Written by: Claude Péloquin on 7 September, 2005

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Although business-people often tend to set the price of their products by looking at the cost and the desired profit margin, this is by no means the optimal approach to pricing because it does not take into account what each market segment is willing to pay. For Yves Cornu, a consultant with Capgemini, managers must [...]







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