Archives “October, 2005”



Authenticity – What do they really want?

Written by: Michèle Laliberté on 20 October, 2005

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The search for authenticity is a predominant trend driving tourism because travellers are looking for unique experiences that are part of our vibrant and varied world. Quebec is not Venice, the Inuit are not like the Aboriginals of Australia and a sugaring off party bears no resemblance to a traditional raclette party in a Swiss [...]

Airports in the marketing era (Conference summary)

Written by: Claude Péloquin on 12 October, 2005

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Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]

Demographics and the workplace

Written by: Michèle Laliberté on 7 October, 2005

In tourism, segmentation does not apply solely to customers; employees also have differing needs. In an evolving work world populated by baby boomers, Generation X and others, the term “inter-generational” is a topical one. Younger generations experience, enjoy and embrace change. To ensure harmony among the generations, employers must become familiar with the values of [...]







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