Analyses published in

November 20053 results

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Mobilize your staff to surpass customer expectations!

30 November 2005 Written by: François-G. Chevrier

In today’s very competitive marketplace, many tourism-based organizations would like to differentiate themselves by trying to provide service that surpasses customer expectations. If they are to succeed, these businesses must first mobilize their human resources to offer customers superior service quality and a distinctive experience. With customer service now the cornerstone of a value-based, rather [...]

Human resources|Management
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Show me the room!

18 November 2005 Written by: Françoise Mommens

When it comes to reserving a hotel room online, what criteria are important? According to a recent survey of US internet users, being able to see the place is key. With the increased adoption of high-speed internet, suppliers can now do a better job selling an experience, rather than just a price. According to a [...]

etourism and technology|Marketing
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Adopting a leisure-orientated marketing mix: some challenges and opportunities for airports

15 November 2005 Written by: Nigel Halpern

This article aims to discuss some of the challenges and opportunities that are faced by airports when adopting a leisure-orientated marketing mix in order to attract leisure carriers (e.g. charter, low-cost or niche regional carriers) for tourism. The format of the article is structured in a way that considers each of the four elements of [...]

Around the world|Marketing|Transportation
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