La référence québécoise en information sur les tendances en tourisme
Competing with Marriott, Disney and Air France is not an easy task, but it is possible to carve out a place among the giants. This product or service “niche” represents a small, unexploited or underexploited market segment that appeals to a particular clientele. Dream big but think small When you’re playing with the big boys, [...]
Read moreIn tourism, performance evaluation involves objectively assessing projects completed to date according to a predefined plan, whether this relates to a policy, a program or a strategy. Such an evaluation relies on clearly defined goals, pertinent indicators and a number of information sources that are too often incomplete. Various information sources Databases of strategic information [...]
Read moreThe opening of the gigantic Tropical Islands theme park just outside Berlin has all of Europe talking. What amusement park trends will emerge in 2005? +++ The Commentary from Liping A. Cai, Professor and Director at the Purdue Tourism & Hospitality Research Center. Water play One segment in particular seems to be enjoying exceptional growth: [...]
Read moreSpain’s Cantabria University conducted a study to determine whether that country’s hotel classification system was an accurate indicator of the quality of actual hotel experiences. The results showed that customers staying in luxury establishments had proportionally higher expectations than average. Since the criteria for awarding stars is based primarily on tangible elements, this sometimes leads [...]
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