La référence québécoise en information sur les tendances en tourisme
The opportunity to review a lodging establishment, restaurant, transportation company or destination is no longer a privilege reserved to professionals. As part of the Web 2.0 phenomenon, consumers now have many opportunities to share their opinions and evaluations of their travel experiences with other consumers. Whether you are pleased or dismayed with this turn of [...]
Read moreBoat tours/cruises are still considered a “new” tourist product. Although Quebec’s industry is based on the star attraction of whale?watching, short cruises now represent one of the world’s most diversified product lines. The following report is an overview of the major trends characterizing this sector, an important vector for regional economic development. The popularity of [...]
Read moreMarketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility. Turn an improvised strategy into an effective one Starting with some general information [...]
Read moreThe existence of the internet and the increased number of information tools available at destinations mean fewer queries are being addressed to VICs (visitor information centres) and tourist information desks. Many such information offices are becoming all‑purpose tourist service centres, just to survive. However, this may not be the solution for all. Perhaps some of [...]
Read more“Tell me who visits your destination, and I’ll tell you whether it’s in decline!” This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by large numbers of tourists, it has reached a critical phase in [...]
Read more
