Analyses published in

August 20062 results

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More to luxury travel than meets the eye

14 August 2006 Written by: Michèle Laliberté

The transition from an emphasis on the tangible to a focus on the emotional is changing the face of luxury travel. Products are evolving to include uniqueness, eccentricity and exclusivity in the travel experience. In the luxury market, authenticity is key and providers have to keep things fresh. Without doubt, today’s luxury consumers are increasingly [...]

Customer segments
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Exploiting the “Gap Year Travel” niche

10 August 2006 Written by: Claude Péloquin

Although the idea of taking time off in order to travel is by no means a recent one, “gap year travel” is both a relatively new and a relatively unknown market segment. Travellers in this segment do not spend a great deal, yet nonetheless make a significant contribution to the local economy because of their [...]

Customer segments|Trends
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