Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: customer-experience, employee-retention, Human resources, labour-shortage, Management, recruiting

Understanding the environment in which tourism is evolving will help us understand the challenges facing human resources, for owners, managers and employees. However, when human resources issues themselves are in the midst of dramatic change, everyone in the industry is impacted. The world is changing: society is changing, tourism is changing, tourists themselves are changing, [...]

Tags: google, Inns-and-B&Bs, Internet-reservations, Internet-Strategies, partnerships, promotion, referencing, search-engines, segmentation-strategies, sme

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merrill Lynch, over 39% of all travel‑related transactions will be conducted online by 2007. Many [...]

Tags: baby-boomers, branding, children, demography, economy, emerging-markets, Internet-behavior, purchase-behavior, segmentation-strategies, youth

A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]

Tags: financing, hotels

Our expert, M. Michael Nowlis from Tourism Control Intelligence, traces three related trends that have revolutionized the global hotel industry over the last 25 years.
It begins by chronicling the emigration of hotel assets from American ownership to foreign investors in the 1980s and their subsequent repatriation starting in the mid-1990s. Second, it examines how the [...]