Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: blogs, myspace, tripadvisor, viral-marketing, web-2.0

Corporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]

Tags: culture, Internet-Strategies, technological-tools, virtual-communities, web-2.0

The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0�, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]