Written by: Michèle Laliberté on 31 August, 2007
With the deplorably high employee turnover rate in the tourism industry, it is time to reflect on current practices. What is the turnover rate of your staff? What are the causes? How much does this cost your organization? Do you have the means to offset these costs? Do you have any solutions to the problem? [...]
Written by: Maïthé Levasseur on 16 August, 2007
Although the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However, does Quebec’s Generation Y travel? If so, what are its favourite [...]
Written by: Michèle Laliberté on 13 August, 2007
Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among them? The following article explores many of these questions [...]
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