Analyses published in

August 20073 results

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Seasons change… and so do employees

31 August 2007 Written by: Michèle Laliberté

With the deplorably high employee turnover rate in the tourism industry, it is time to reflect on current practices. What is the turnover rate of your staff? What are the causes? How much does this cost your organization? Do you have the means to offset these costs? Do you have any solutions to the problem? [...]

Human resources
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Spotlight on Generation Y

16 August 2007 Written by: Maïthé Levasseur

Although the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However, does Quebec’s Generation Y travel? If so, what are its favourite [...]

Customer segments
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Understanding the certification jungle

13 August 2007 Written by: Michèle Laliberté

Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among them? The following article explores many of these questions [...]

Sustainable tourism
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