Now the Canadian dollar has reached parity with its US counterpart, many questions are being raised. Without doubt, Canada’s performance in the American tourist market has been disappointing in recent years and the inexorable rise of the Canadian dollar in 2007 has only increased the level of anxiety in our industry. However, is our tourism [...]
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In an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it. Some concrete examples from the [...]
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If recreational equipment and residential components are included, the adventure sector is now a trillion-dollar industry. Commercial adventure tours make up only part of this sector, but a significant one. Outdoor tourism, largely adventure, makes up at least one-fifth of the global tourism industry. Adventure trends are therefore significant to the tourism industry as a [...]
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In the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]
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