http://tourismintelligence.ca/2007/09/21/adventure-tourism-trends/ THE Quebec source for information on global trends in tourism Thu, 05 Jan 2012 00:17:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://tourismintelligence.ca/2007/09/21/adventure-tourism-trends/comment-page-1/#comment-529 Bipin chandra pant Fri, 06 May 2011 07:32:01 +0000 http://tourismintelligence.ca/2007/09/21/adventure-tourism-trends/#comment-529 Bipin Chandra Pant Read the new Adventure consumers • New Consumers are quickly becoming smarter shoppers who are both more empowered and more demanding • They make full use of online tools for consumer research —they seek out product info, reviews, ratings and price comparisons • They increasingly prefer their peers for guidance and consumption advice, versus “experts” • These consumers remain anxious about their finances and the cost of living both now and in the future • They are seeking change in their personal lives and in the world around them – this includes the belief that society has grown too intellectually and physically lazy, and is too disconnected from the natural world • It is important to new consumers to reduce negative social and environmental impacts – 65% believe they have a responsibility to avoid unethical companies, 57% value supporting local producers, artisans, and manufacturers, and 45% say they want to buy locally produced goods. Almost half are willing to pay a slightly higher price for products that are socially or environmentally responsible. • Roughly half of them report wanting brands to share their personal values, with which they can feel good about doing business with, and that have a reputation for a ‘purpose beyond profits’ In light of these findings, adventure travel companies will need to have a genuine focus on sustainable business practices and authenticity to local cultures. Outside of green and eco-conscious travel, consider the types of trips which will be attractive to the new consumer: Bipin Chandra Pant
Read the new Adventure consumers
• New Consumers are quickly becoming smarter shoppers who are both more empowered and more demanding
• They make full use of online tools for consumer research —they seek out product info, reviews, ratings and price comparisons
• They increasingly prefer their peers for guidance and consumption advice, versus “experts”
• These consumers remain anxious about their finances and the cost of living both now and in the future
• They are seeking change in their personal lives and in the world around them – this includes the belief that society has grown too intellectually and physically lazy, and is too disconnected from the natural world
• It is important to new consumers to reduce negative social and environmental impacts – 65% believe they have a responsibility to avoid unethical companies, 57% value supporting local producers, artisans, and manufacturers, and 45% say they want to buy locally produced goods. Almost half are willing to pay a slightly higher price for products that are socially or environmentally responsible.
• Roughly half of them report wanting brands to share their personal values, with which they can feel good about doing business with, and that have a reputation for a ‘purpose beyond profits’
In light of these findings, adventure travel companies will need to have a genuine focus on sustainable business practices and authenticity to local cultures. Outside of green and eco-conscious travel, consider the types of trips which will be attractive to the new consumer:

]]>