Analyses published in

February 20082 results

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CouchSurfing: profile of a virtual community of travellers

14 February 2008 Written by: Julianna Priskin

The accommodation sector is experiencing an intense diversification phase, where establishments worldwide continue to distinguish and redefine their image by incorporating themes amongst other things to create an authentic visitor experience. The same process of diversification is also present in the cyber travel community CouchSurfing, where authenticity has a meaning that goes well beyond traditional [...]

Accommodation|Customer segments
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Capture d’écran 2010-09-10 à 16.10.40
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Destinations 2.0: Trend of the hour!

3 January 2008 Written by: Maïthé Levasseur

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

Around the world|Trends
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