Comments on: The Troubling Trend of Increasing ‘Web Marketing Ineptitude’ in Hospitality… by Max Starkov http://tourismintelligence.ca/2010/01/26/the-troubling-trend-of-increasing-web-marketing-ineptitude-in-hospitality-by-max-starkov/ THE Quebec source for information on global trends in tourism Thu, 05 Jan 2012 00:17:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: artcato http://tourismintelligence.ca/2010/01/26/the-troubling-trend-of-increasing-web-marketing-ineptitude-in-hospitality-by-max-starkov/comment-page-1/#comment-278 artcato Tue, 23 Feb 2010 04:16:26 +0000 http://tourismintelligence.ca/?p=248#comment-278 Max, before moving into search marketing for hotels, I was the General Manager of several hotels. In 2001 I discovered that you could participate in a Pay Per Click Program with Yahoo through a third party. I launched a campaign and had great success. As I talked with fellow GM's about incorporating online marketing into a hotel's overall marketing campaign, I watched as their eyes glazed over. It seems they gravitate to their skill set comfort zone. Nothing has changed that much with these guys that are responsible for the overall profitability of a hotel. Some of them would rather walk down a hallway and turn off a light rather than spend that time planning their online strategies and tactics, leaving that valuable SERP real estate to be taken by those guys your refer to as savvy. Some things will never change. Max, before moving into search marketing for hotels, I was the General Manager of several hotels. In 2001 I discovered that you could participate in a Pay Per Click Program with Yahoo through a third party. I launched a campaign and had great success. As I talked with fellow GM’s about incorporating online marketing into a hotel’s overall marketing campaign, I watched as their eyes glazed over. It seems they gravitate to their skill set comfort zone. Nothing has changed that much with these guys that are responsible for the overall profitability of a hotel. Some of them would rather walk down a hallway and turn off a light rather than spend that time planning their online strategies and tactics, leaving that valuable SERP real estate to be taken by those guys your refer to as savvy. Some things will never change.

]]> By: Maxime Lamoureux http://tourismintelligence.ca/2010/01/26/the-troubling-trend-of-increasing-web-marketing-ineptitude-in-hospitality-by-max-starkov/comment-page-1/#comment-277 Maxime Lamoureux Tue, 26 Jan 2010 17:23:55 +0000 http://tourismintelligence.ca/?p=248#comment-277 This is an extremely interesting post, thinking that the 65% rate of ineptitude in the hospitality regarding Internet Marketing has a direct effect on the most important Marketing channel for the hotel itself. Since a minor portion of the decision maker (or junior decision maker I must say) knows about it, I feel that the other portion are just rejecting it or simply saying it's confusing and then abandon trying to know more. I say if you want to know more about it, you have to do it on your own and being extremely curious. Being part of a hotel chain, they give you a lot of tools to know more about it, but you still need to do 90% of the learning process. Maxime Lamoureux This is an extremely interesting post, thinking that the 65% rate of ineptitude in the hospitality regarding Internet Marketing has a direct effect on the most important Marketing channel for the hotel itself. Since a minor portion of the decision maker (or junior decision maker I must say) knows about it, I feel that the other portion are just rejecting it or simply saying it’s confusing and then abandon trying to know more.

I say if you want to know more about it, you have to do it on your own and being extremely curious. Being part of a hotel chain, they give you a lot of tools to know more about it, but you still need to do 90% of the learning process.

Maxime Lamoureux

]]>