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Analysis of Aude Lenoir

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Aude Lenoir

Brittany, land of my childhood, instilled a passion for travel in me, and it wasn’t long before I was heading for parts unknown. I held down different jobs in the industry, in France and Quebec alike, while continuing to go to school. Once I’d earned my Master’s degree in Tourism, with a major in hotel management, I moved to Montreal and was hired for a supervisory position in a hotel. I enjoyed the hectic pace of work there, and dealing with clients and staff, but deep down I still longed for the tourism industry. So when the opportunity presented itself to join the crew of Tourism Intelligence Network, I jumped at it.

I am passionate about travel distribution, especially in hospitality and in tour-operating, and I have a keen interest in eTourism. I think that developing a product or a tourist site is realizing that this wealth, this heritage, needs to become known and recognized. Quebec tourism industry players, so attached to their regions and so dynamic in their way of doing things, have created a diversified and high-quality product. Our role is to help them gain a better understanding of how tourism evolves, its relevance, and trends and issues around the world.

“Beyond what is necessary, there is what makes us happy.” (free translation of Breton proverb)

8 Analysis

Use instant messaging to provide top-notch customer experience

Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]

Online Behaviour of Airbnb Travellers

The more often travellers stay in private accommodation, the less likely they are to book a hotel room during the same year, according to a significant study by PhoCusWright.

Who are these travellers booking on Airbnb?

Has Airbnb helped increase demand, or is it attracting clientele that previously stayed in other types of lodging? Read on to learn more about these travellers who rent private accommodation.

The vogue of low-cost travel

Pushed by rising demand from travellers, the low-cost market is undergoing major changes and its business model is being adopted by well-established tourism businesses as well as by new entries to the industry.

Retargeting: A growing trend in advertising

Named a top online marketing trend for 2014 by Forbes magazine, ad retargeting enables a business to target its online communications to previous visitors to its Website.

Ancillary revenues in the hotel industry

Mobile technology can help hoteliers increase their sales of ancillary products and services. Though ancillary products and services (add-ons) were first introduced by the airlines, they are also sold by hotels, though less often. As long as hotels have the tools to pro[...]

Hotels must innovate to successfully compete

At the Association des hôteliers du Québec annual convention on February 6, Alain April explained that hotel owners must be creative and update their properties to maintain and improve their competitiveness. With the exception of luxury hotels, Québec hotels seem to be [...]

Mountain destinations: Trends and best practices in tourism

In the past few years, mountain resorts have been engaged in a mad scramble to become four-season tourist destinations. Gone are the days when mountain resorts relied [...]