Aude Lenoir, analyst

Driven by a passion for tourism, I left Brittany, the land of my youth, to hold various travel industry jobs in France and Quebec while pursuing my studies. When I finished my master’s degree in Tourism, Hotel Management option, I settled in Montreal and worked as a hotel supervisor. I liked the interaction with customers and employees and the frantic pace of work, but soon felt the desire to be more involved in the tourism industry. Joining the team of the Tourism Intelligence Network was a great opportunity for me.
I have a passion for all types of lodging, traditional or alternative, and am very interested in agrotourism and outdoor activities. In my opinion, developing a tourism product or destination means realizing that this wealth, this heritage, must be known and recognized. With their enthusiasm and their faith in the province, tourism-based businesses in Quebec have developed a diverse, high-quality supply of travel products. Our role is to help them better understand the changing world of tourism, the latest news and trends and the challenges facing the industry throughout the world.
“In addition to what we need, there is what makes us happy.” Breton proverb

Aude Lenoir's analyses2 results

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Hotels must innovate to successfully compete

March 30, 2012 Written by: Aude Lenoir

At the Association des hôteliers du Québec annual convention on February 6, Alain April explained that hotel owners must be creative and update their properties to maintain and improve their competitiveness. With the exception of luxury hotels, Québec hotels seem to be lagging when it comes to ingenuity and modernization. This sector, composed primarily of [...]

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Mountain destinations: Trends and best practices in tourism

October 29, 2011 Written by: Aude Lenoir

In the past few years, mountain resorts have been engaged in a mad scramble to become four-season tourist destinations. Gone are the days when mountain resorts relied solely on skiing to maximize the return on their investment. According to a 2011 survey conducted by Ski Area Management (SAM) magazine of 100 North American ski resorts, [...]

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