Françoise Mommens's analyses4 results

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Show me the room!

November 18, 2005 Written by: Françoise Mommens

When it comes to reserving a hotel room online, what criteria are important? According to a recent survey of US internet users, being able to see the place is key. With the increased adoption of high-speed internet, suppliers can now do a better job selling an experience, rather than just a price. According to a [...]

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Amusement parks: What can we expect in 2005?

February 4, 2005 Written by: Françoise Mommens

The opening of the gigantic Tropical Islands theme park just outside Berlin has all of Europe talking. What amusement park trends will emerge in 2005? +++ The Commentary from Liping A. Cai, Professor and Director at the Purdue Tourism & Hospitality Research Center. Water play One segment in particular seems to be enjoying exceptional growth: [...]

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Hotels: the feminine factor

September 7, 2004 Written by: Françoise Mommens

An increasing number of women are circling the globe on business, forcing hotels to change to keep pace. To please this demanding clientele, whose requirements include higher levels of comfort and security, hotels are offering fitness facilities, organic food, perfumed candles and much more. A 2003 study commissioned by Wyndham International Inc. and conducted by [...]

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Television, magazines or guidebooks: Which medium is used to plan travel?

April 15, 2004 Written by: Françoise Mommens

According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]

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