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Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour
The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way people plan for and consume tourist products and services. More recently, the most significant development in Internet applications has been in the area of user-generated content (UGC) and peer-to-peer applications, the so-called Web 2.0. Research is shedding light [...]
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