La référence québécoise en information sur les tendances en tourisme
When I was studying for my B.A. in Tourism and Hotel Management, I had no idea where life would lead me. Today, as a member of the enlightened and inspiring team at the Tourism Intelligence Network, constantly on the lookout for the latest tourism trends and developments, I can say that life is good.
In addition to my known weakness for culinary tourism, whether researching or practising it, I am interested in hotel trends, tourism development and various markets and clients. My consulting experience has led me to examine trends and issues from the perspective of their applications.
“If history is written by the brave, what will you venture so you can write your own?” – inspiring question from Gaétan Morency, Cirque du Soleil
Not all travel planning is done prior to departure and many decisions are made en route to or upon arrival at a destination. A recent study reports some facts and figures about this decision-making process and the information sources used at destinations and how the process is influenced by trip purpose and visitor origins. In [...]
Read moreAlthough the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However, does Quebec’s Generation Y travel? If so, what are its favourite [...]
Read moreCorporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]
Read moreA recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]
Read moreNew regulations are being introduced in the restaurant industry. Now that consumers want to eat better and know more about the origins and composition of their food, some lawmakers are taking action. Not to be outdone, Canada will likely follow suit and pass its own new regulations in the near future. The hotel and food [...]
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