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Michèle Laliberté:

Michèle Laliberté, analyst

After making a career change and earning a B.A. in Tourism Management, I joined the Transat Chair in Tourism team in 2000. Through my work on various research mandates, background documents for conferences, and projects commissioned by the World Tourism Organization, I have developed a sound critical approach to interpreting the world of tourism.

I was privileged to participate in the incubation period that led to the creation of the Tourism Intelligence Network, which I joined following its launch. My primary areas of expertise are major trends, travel issues and motivators, consumer behaviour, sustainable tourism and human resources. With my September 2010 retirement, I will bring to a close a long and passionate parenthesis in the tourism industry.

“To be curious about the world means to take care of it.” – Érik Orsenna

Michèle Laliberté's analyses24 results

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Want to be cutting‑edge? Try online recruiting!

December 6, 2007 Written by: Michèle Laliberté

A powerful combination of human resources, brand image, Web 2.0 and technology, Recruiting 2.0 will turn you into a top-notch recruiter! Find out more about this phenomenon and learn how to take advantage of new trends that are leaving traditional methods in the dust. The Internet can be used for more than simply planning your [...]

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“Employers of choice” or the art of attracting and retaining employees (Conference summary)

October 29, 2007 Written by: Michèle Laliberté

Roles are being reversed in today’s working world. Now that the pool of available workers is shrinking and managers are plagued by fierce competition from other economic sectors, it is no longer employers who select employees, but rather employees who select their employers. This means that businesses must not only work to attract and encourage [...]

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Seasons change… and so do employees

August 31, 2007 Written by: Michèle Laliberté

With the deplorably high employee turnover rate in the tourism industry, it is time to reflect on current practices. What is the turnover rate of your staff? What are the causes? How much does this cost your organization? Do you have the means to offset these costs? Do you have any solutions to the problem? [...]

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Understanding the certification jungle

August 13, 2007 Written by: Michèle Laliberté

Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among them? The following article explores many of these questions [...]

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Putting HR and tourism in context

February 14, 2007 Written by: Michèle Laliberté

Understanding the environment in which tourism is evolving will help us understand the challenges facing human resources, for owners, managers and employees. However, when human resources issues themselves are in the midst of dramatic change, everyone in the industry is impacted. The world is changing: society is changing, tourism is changing, tourists themselves are changing, [...]

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