La référence québécoise en information sur les tendances en tourisme
After making a career change and earning a B.A. in Tourism Management, I joined the Transat Chair in Tourism team in 2000. Through my work on various research mandates, background documents for conferences, and projects commissioned by the World Tourism Organization, I have developed a sound critical approach to interpreting the world of tourism.
I was privileged to participate in the incubation period that led to the creation of the Tourism Intelligence Network, which I joined following its launch. My primary areas of expertise are major trends, travel issues and motivators, consumer behaviour, sustainable tourism and human resources. With my September 2010 retirement, I will bring to a close a long and passionate parenthesis in the tourism industry.
“To be curious about the world means to take care of it.” – Érik Orsenna
In an article in USA Today, Joe Brancatelli urges the «Big Six» in the US (American, Continental, Delta, Northwest, United and US Airways) to simplify their fare structure as a way to resolve their financial woes. Railing against their stubborn refusal to change their archaic pricing structure, he cites the example of Ireland’s Aer Lingus [...]
Read moreThere is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]
Read moreThe pace of everything will only speed up. We see trendy new destinations, enthusiasm for new products, pronounced customer segmentation and new players that shake up a sector of activity. Lots will be going on in the tourism industry. Overall factors Socio-demographics - Populations will be increasingly concentrated in urban areas. By the year 2015, over [...]
Read moreWhen they were young, baby boomers sported peace signs. Today, they worry about the stock market and the chances of early retirement. Their travel curve will rise but will be difficult to profile. General characteristics Among industrialized countries, Canada experienced the biggest baby boom. Mass retirement of boomers from 2010 to 2020; their median age [...]
Read more