Siham Jamaa, analyst
My passion for travel and my appreciation of the notion of hospitality led me to develop a keen interest in the tourism industry. So after more than ten years in investment banking, I decided to change careers and embark on an MBA in International Tourism.
I enjoy constantly updating and deepening my knowledge of the latest travel industry issues and trends and my work with the stimulating team at the Tourism Intelligence Network enables me to do this.
I gather information on a number of topics, including marketing, consumer behaviour, strategic issues, product development and adapting new technology to the travel industry.
My mantra: “Things that seem impossible retreat before those who move forward.” – Ella Maillart, traveller and photographer