Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies.
Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in hospitality [...]

The number of certified green hotels continues to grow, but the eco-efficiency measures implemented vary widely among establishments. For many hotels, a sustainability strategy includes working towards carbon neutrality, community involvement, supporting conservation initiatives and participating in a range of certification programs. However, not all hotels are green, and often even basic measures have not [...]

Water has become one of the scarcest resources as its consumption has increased sixfold in the last century. At the present time, over 40% of the world’s population lives in water poverty (1-4). In Québec, water quality and resource ownership are of greater concern than water availability since many lakes have suffered from algal outbreaks [...]

Improvements of environmental performance by the accommodation sector are not measured systematically and this makes it hard to estimate the extent of real change. In Canada it is certainly not uniform according to adherence to the programs detailed in Table 1. Although some hotels continue greening their performance, the sector is only at the beginning [...]

Tags: montreal, Sustainable tourism, travel-behavior, virtual-communities

The accommodation sector is experiencing an intense diversification phase, where establishments worldwide continue to distinguish and redefine their image by incorporating themes amongst other things to create an authentic visitor experience. The same process of diversification is also present in the cyber travel community CouchSurfing, where authenticity has a meaning that goes well beyond traditional [...]

Tags: classifications, indicators

To begin with, customers are the very heart of your organization; they keep your company alive. Without your customers, you would not be in business.
LL Bean, an outdoor equipment and apparel company in the United States, displays this saying on its office walls: “A customer is not dependent on us, we are dependent on him.�
At [...]

Tags: gastronomy, hotels, Human resources, learning, new-products, restauration, Trends

Much in demand by companies, culinary team building activities were named one of the top ten meeting trends of the year by Benchmark Hospitality International. On the menu: challenges like creativity, communication, conflict resolution, time and resource management and cooperation. The result: new friendships, a more unified team and delicious meals!
This trend is closely associated [...]

Not all travel planning is done prior to departure and many decisions are made en route to or upon arrival at a destination. A recent study reports some facts and figures about this decision-making process and the information sources used at destinations and how the process is influenced by trip purpose and visitor origins. In [...]

Tags: business, customer-experience, hotels, Issues, technological-tools

Over the past few years, hotels have invested heavily in order to satisfy their clients’ internet access needs. However, although the demand is obvious, customers’ willingness to pay is less so. Also, because a growing number of clients now travel with laptops, wireless networks are becoming increasingly popular. Do hotel owners have to resign themselves [...]

Tags: financing, hotels

Our expert, M. Michael Nowlis from Tourism Control Intelligence, traces three related trends that have revolutionized the global hotel industry over the last 25 years.
It begins by chronicling the emigration of hotel assets from American ownership to foreign investors in the 1980s and their subsequent repatriation starting in the mid-1990s. Second, it examines how the [...]