La référence québécoise en information sur les tendances en tourisme
The accommodation sector is experiencing an intense diversification phase, where establishments worldwide continue to distinguish and redefine their image by incorporating themes amongst other things to create an authentic visitor experience. The same process of diversification is also present in the cyber travel community CouchSurfing, where authenticity has a meaning that goes well beyond traditional [...]
Read moreAlthough the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However, does Quebec’s Generation Y travel? If so, what are its favourite [...]
Read moreA recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]
Read moreSpanish researchers have analyzed the expenditures of travellers in relation to how many times they have visited a destination. According to their findings, returning travellers spend less than first‑time visitors, primarily because of their increased knowledge of the destination. Destinations may want to consider the true economic benefits of new visitors versus loyal customers in [...]
Read moreThe transition from an emphasis on the tangible to a focus on the emotional is changing the face of luxury travel. Products are evolving to include uniqueness, eccentricity and exclusivity in the travel experience. In the luxury market, authenticity is key and providers have to keep things fresh. Without doubt, today’s luxury consumers are increasingly [...]
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