Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]

Tags: canadians, Internet-reservations, online-travel-agencies, purchase-behavior, travel-agencies

For the first time, US research firm PhoCusWright has conducted a comprehensive study of the online travel marketplace in Canada: the Canadian Online Travel Overview. Though it has long been thought that Canadians lag behind Americans when it comes to using the Internet to plan and purchase travel, this report finally provides an overview of [...]

Tags: air-canada, blogs, content-sharing, Farecast, Internet-behavior, technological-tools, transat, virtual-communities, web-2.0

In an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it. Some concrete examples from the [...]

Tags: blogs, content-sharing, Internet-behavior, myspace, technological-tools, virtual-communities, web-2.0

In the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]

Tags: accomodation, good-practices, Internet-Strategies, loyalty, promotion, segmentation-strategies, technological-tools

At the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when used in conjunction with a personalized marketing strategy. What is CRM? The goal of CRM [...]

Tags: business, customer-experience, hotels, Issues, technological-tools

Over the past few years, hotels have invested heavily in order to satisfy their clients’ internet access needs. However, although the demand is obvious, customers’ willingness to pay is less so. Also, because a growing number of clients now travel with laptops, wireless networks are becoming increasingly popular. Do hotel owners have to resign themselves [...]

Tags: blogs, myspace, tripadvisor, viral-marketing, web-2.0

Corporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]

Tags: culture, Internet-Strategies, technological-tools, virtual-communities, web-2.0

The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0�, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]

Tags: google, Inns-and-B&Bs, Internet-reservations, Internet-Strategies, partnerships, promotion, referencing, search-engines, segmentation-strategies, sme

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merrill Lynch, over 39% of all travel‑related transactions will be conducted online by 2007. Many [...]

Tags: content-sharing, hotels, Internet-behavior, tripadvisor, virtual-communities, web-2.0

The opportunity to review a lodging establishment, restaurant, transportation company or destination is no longer a privilege reserved to professionals. As part of the Web 2.0 phenomenon, consumers now have many opportunities to share their opinions and evaluations of their travel experiences with other consumers. Whether you are pleased or dismayed with this turn of [...]