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Analysis topicsetourism and technol...
Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]
With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.
Thanks to social media, information that used to take several hours or even days to reach the public can now be spread almost instantaneously. When a crisis sets alarms bells ringing in today’s world, it’s impossible to ignore! A well-prepared crisis unit an[...]
There are 2,3 billions internet users in the world with significant penetration ratios in countries all over the world(5). Recently, User-Generated Content (UGC) has been considered as one of the most important sources of information influencing tourists’ choices. Despi[...]
The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way[...]
The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about on[...]
Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly g[...]
In an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are [...]