La référence québécoise en information sur les tendances en tourisme
The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way people plan for and consume tourist products and services. More recently, the most significant development in Internet applications has been in the area of user-generated content (UGC) and peer-to-peer applications, the so-called Web 2.0. Research is shedding light [...]
Read more
The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]
Read moreFor the first time, US research firm PhoCusWright has conducted a comprehensive study of the online travel marketplace in Canada: the Canadian Online Travel Overview. Though it has long been thought that Canadians lag behind Americans when it comes to using the Internet to plan and purchase travel, this report finally provides an overview of [...]
Read moreIn an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it. Some concrete examples from the [...]
Read moreIn the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]
Read more