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etourism and technology

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Interhome: a good example of best practices

July 3, 2007 Written by: François-G. Chevrier

At the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when used in conjunction with a personalized marketing strategy. What is CRM? The goal of CRM [...]

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Wireless access in hotels: luxury or necessity?

May 18, 2007 Written by: Claude Péloquin

Over the past few years, hotels have invested heavily in order to satisfy their clients’ internet access needs. However, although the demand is obvious, customers’ willingness to pay is less so. Also, because a growing number of clients now travel with laptops, wireless networks are becoming increasingly popular. Do hotel owners have to resign themselves [...]

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Your client’s friends are your friends

March 16, 2007 Written by: Maïthé Levasseur

Corporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]

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Web 2.0 extends to both tourism and culture

March 9, 2007 Written by: François-G. Chevrier

The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0”, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]

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Web marketing for SMEs

February 14, 2007 Written by: Claude Péloquin

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merrill Lynch, over 39% of all travel‑related transactions will be conducted online by 2007. Many [...]

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