Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: Inns-and-B&Bs, partnerships, promotion, referencing, segmentation-strategies, sme, viral-marketing, Web-strategies

Marketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility. Turn an improvised strategy into an effective one Starting with some general information [...]

Tags: expedia, metasearch-engines, rss, technological-tools, Web-strategies

RSS feeds: Everyone’s talking about them, but no one knows what they are! Does the term “RSS feed” mean anything to you? Don’t worry if it doesn’t, because you certainly aren’t the only one. This new form of internet communication is one of many new simplified tools that help consumers exercise greater control over the [...]

Tags: blogs, content-sharing, myspace, online-behavior, Online-users, rss, social-networking, tripadvisor, web-2.0, Web-strategies

As the number of web users keeps growing, so the internet keeps evolving. It now features much simplified, more flexible and lower‑cost technology that encourages interactivity. Thanks to broader applications, internet users are now truly benefiting from the web’s participatory philosophy, forming virtual communities in which they share information about personal experiences, interesting websites, photos, [...]

Tags: commissions, dynamic-packaging, low-cost, online-travel-agencies, tour-operators, transat, travel-agencies, tui, United-Kingdom

Tourism giants, particularly TUI and Thomas Cook, have long been expected to become a strong web presence. Rebuilding from some difficult years, the major European tour operators have found a way to respond to discount carriers and online agencies, whose e-commerce breakthroughs have been gradually siphoning off market share. Tour operators are now directly and [...]

Tags: expedia, online-behavior, online-booking, Online-users, pricing, purchase-behavior, Web-strategies

Is it farfetched to believe that an online shopper’s browsing history could affect a travel site’s search results? It most certainly is not. Although the internet gives consumers a powerful tool for easy price comparisons, the downside is that it also enables retailers to collect detailed information about online shoppers’ spending habits. Thanks to the [...]

Tags: americans, canadians, hotels, multimedia, online-booking, Online-users, promotion

When it comes to reserving a hotel room online, what criteria are important? According to a recent survey of US internet users, being able to see the place is key. With the increased adoption of high-speed internet, suppliers can now do a better job selling an experience, rather than just a price. According to a [...]

Tags: airlines, car-rentals, events, online-behavior, Online-users, packages, purchase-behavior, tours

A 2005 tourism management study sheds light on the purchasing habits of North American Web users with respect to tourism products. The two primary factors motivating them to conclude online transactions are the quality and accuracy of on-site information and a simple reservation process. Study context The main reason consumers have overwhelmingly adopted the Internet [...]

Tags: online-behavior, online-booking, online-travel-agencies, Online-users, purchase-behavior, travel-agencies

Much has been written about the changes that have affected the travel distribution network in the past decade or so. These changes are not simply due to the major inroads made by electronic distribution, but rather to the appearance of a new market segment: e-consumers who purchase almost everything online, including travel products. Travel agents [...]