La référence québécoise en information sur les tendances en tourisme
Is it farfetched to believe that an online shopper’s browsing history could affect a travel site’s search results? It most certainly is not. Although the internet gives consumers a powerful tool for easy price comparisons, the downside is that it also enables retailers to collect detailed information about online shoppers’ spending habits. Thanks to the [...]
Read moreWhen it comes to reserving a hotel room online, what criteria are important? According to a recent survey of US internet users, being able to see the place is key. With the increased adoption of high-speed internet, suppliers can now do a better job selling an experience, rather than just a price. According to a [...]
Read moreA 2005 tourism management study sheds light on the purchasing habits of North American Web users with respect to tourism products. The two primary factors motivating them to conclude online transactions are the quality and accuracy of on-site information and a simple reservation process. Study context The main reason consumers have overwhelmingly adopted the Internet [...]
Read moreMuch has been written about the changes that have affected the travel distribution network in the past decade or so. These changes are not simply due to the major inroads made by electronic distribution, but rather to the appearance of a new market segment: e-consumers who purchase almost everything online, including travel products. Travel agents [...]
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