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Human resources

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Clients and employees: Treat them the same!

October 2, 2006 Written by: Michèle Laliberté

Though managers move heaven and earth to create a memorable experience for their customers and encourage brand loyalty, what do they do for their employees? As a matter of fact, they should be doing the same thing. In today’s world, human resource management is a considerable challenge with a complex set of issues. Managers should [...]

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Recruiting tourism workers: The time is now!

February 2, 2006 Written by: Michèle Laliberté

The declining number of available workers in the labour force is becoming even more of a concern because tourism is not the only economic sector facing a labour shortage. This creates fierce competition; we are entering the era of the competitive labour market. Businesses must build reputations as desirable employers and think of their high [...]

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Mobilize your staff to surpass customer expectations!

November 30, 2005 Written by: François-G. Chevrier

In today’s very competitive marketplace, many tourism-based organizations would like to differentiate themselves by trying to provide service that surpasses customer expectations. If they are to succeed, these businesses must first mobilize their human resources to offer customers superior service quality and a distinctive experience. With customer service now the cornerstone of a value-based, rather [...]

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Demographics and the workplace

October 7, 2005 Written by: Michèle Laliberté

In tourism, segmentation does not apply solely to customers; employees also have differing needs. In an evolving work world populated by baby boomers, Generation X and others, the term “inter-generational” is a topical one. Younger generations experience, enjoy and embrace change. To ensure harmony among the generations, employers must become familiar with the values of [...]

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Front-line ambassadors: a valuable resource

December 20, 2004 Written by: Claude Péloquin

The tourism industry is one sector in which the human element is absolutely vital to delivering the promised brand “experience” the customer expects. This is particularly true in the hotel industry. Employees – who really should be called “front-line ambassadors” – usually handle the initial contact between customers and the organization; these individuals make the [...]

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