Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies.
Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in hospitality [...]

Tags: accomodation, good-practices, Internet-Strategies, loyalty, promotion, segmentation-strategies, technological-tools

At the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when used in conjunction with a personalized marketing strategy.
What is CRM?
The goal of CRM is to [...]

Tags: blogs, myspace, tripadvisor, viral-marketing, web-2.0

Corporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]

Tags: google, Inns-and-B&Bs, Internet-reservations, Internet-Strategies, partnerships, promotion, referencing, search-engines, segmentation-strategies, sme

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merrill Lynch, over 39% of all travel‑related transactions will be conducted online by 2007. Many [...]

Tags: baby-boomers, branding, children, demography, economy, emerging-markets, Internet-behavior, purchase-behavior, segmentation-strategies, youth

A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]

Tags: Inns-and-B&Bs, partnerships, promotion, referencing, segmentation-strategies, sme, viral-marketing, Web-strategies

Marketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility.
Turn an improvised strategy into an effective one
Starting with some general information (e.g. the [...]

Tags: DMO, indicators, segmentation-strategies, sociostyles, travel-behavior

“Tell me who visits your destination, and I’ll tell you whether it’s in decline!” This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by large numbers of tourists, it has reached a critical phase in [...]

Tags: expedia, metasearch-engines, rss, technological-tools, Web-strategies

RSS feeds: Everyone’s talking about them, but no one knows what they are! Does the term “RSS feed” mean anything to you? Don’t worry if it doesn’t, because you certainly aren’t the only one. This new form of internet communication is one of many new simplified tools that help consumers exercise greater control over the [...]

Tags: australia, DMO, financing, governance, indicators, partnerships, promotion, technological-tools, United-Kingdom

Responsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened competition, and adapt to changing consumer needs.
Recognizing the importance of DMOs
Working in an industry composed primarily of small and [...]

Tags: Customer segments, loyalty, Marketing, segmentation-strategies

As marketing experts promote the benefits of segmentation and niche marketing, the tourism sector would do well to investigate geomarketing. This new approach classifies and geographically pinpoints population groups to both identify potential markets and determine the best ways to reach them.
There’s “geo-info”…
Although it is crucial for companies in the tourism industry to know their [...]