La référence québécoise en information sur les tendances en tourisme
A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]
Read moreMarketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility. Turn an improvised strategy into an effective one Starting with some general information [...]
Read more“Tell me who visits your destination, and I’ll tell you whether it’s in decline!” This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by large numbers of tourists, it has reached a critical phase in [...]
Read moreRSS feeds: Everyone’s talking about them, but no one knows what they are! Does the term “RSS feed” mean anything to you? Don’t worry if it doesn’t, because you certainly aren’t the only one. This new form of internet communication is one of many new simplified tools that help consumers exercise greater control over the [...]
Read moreResponsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened competition, and adapt to changing consumer needs. Recognizing the importance of DMOs Working in an industry composed primarily of [...]
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