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Transportation

Taxi
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Tourist Taxis

October 4, 2011 Written by: Amélie Racine

The following text is a translation of the French original, which can be found at: (Les taxis touristiques)   Taxi drivers interact with many tourists on a daily basis and sometimes even constitute the first human contact a visitor has on arriving at his or her destination. This realization of the importance of their role [...]

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Understanding the dynamics of carbon credit purchasing from offsets when traveling carbon neutral

July 30, 2007 Written by: Julianna Priskin

Voluntary carbon compensation, or carbon offsetting is applicable to anything that contributes to greenhouse gas (GHG) emissions1. It means paying an extra for buying carbon credits in offset projects, so that the emissions caused are balanced out. To be carbon neutral, the quantity of carbon credit purchased need to equal the quantity of emissions caused. [...]

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Adopting a leisure-orientated marketing mix: some challenges and opportunities for airports

November 15, 2005 Written by: Nigel Halpern

This article aims to discuss some of the challenges and opportunities that are faced by airports when adopting a leisure-orientated marketing mix in order to attract leisure carriers (e.g. charter, low-cost or niche regional carriers) for tourism. The format of the article is structured in a way that considers each of the four elements of [...]

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Airports in the marketing era (Conference summary)

October 12, 2005 Written by: Claude Péloquin

Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]

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Simplified pricing in the airline industry

November 11, 2004 Written by: Michèle Laliberté

In an article in USA Today, Joe Brancatelli urges the «Big Six» in the US (American, Continental, Delta, Northwest, United and US Airways) to simplify their fare structure as a way to resolve their financial woes. Railing against their stubborn refusal to change their archaic pricing structure, he cites the example of Ireland’s Aer Lingus [...]

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