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Facebook, the new Web 2.0 darling

September 6, 2007 Written by: Claude Péloquin

In the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]

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The resurgence of traditional travel agencies

July 18, 2007 Written by: Claude Péloquin

The sector of so-called traditional travel agencies has probably undergone more upheaval than any other over the past decade. And yet, despite the popularity of the internet, the events of September 11, 2001, and the advent of zero commissions, agencies have learned to adapt, reinventing themselves in the process. Though many consumers have become devotees [...]

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Web 2.0 extends to both tourism and culture

March 9, 2007 Written by: François-G. Chevrier

The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0”, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]

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Today’s customers influence tomorrow’s choices

December 12, 2006 Written by: François-G. Chevrier

The opportunity to review a lodging establishment, restaurant, transportation company or destination is no longer a privilege reserved to professionals. As part of the Web 2.0 phenomenon, consumers now have many opportunities to share their opinions and evaluations of their travel experiences with other consumers. Whether you are pleased or dismayed with this turn of [...]

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Exploiting the “Gap Year Travel” niche

August 10, 2006 Written by: Claude Péloquin

Although the idea of taking time off in order to travel is by no means a recent one, “gap year travel” is both a relatively new and a relatively unknown market segment. Travellers in this segment do not spend a great deal, yet nonetheless make a significant contribution to the local economy because of their [...]

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