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Travel – It’s Not Just for Adults Anymore

June 1, 2004 Written by: Thomas Cullen

More and more children are traveling, with parents, grandparents, on vacations, cruises, study trips, sports excursions, and accompanying Mom or Dad on a business or convention trip. According to the Travel Industry Association (TIA), more than 32 million business trips in 1998 included children, a 250 percent rise in 10 years. And that’s just in [...]

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What do we see in our crystal ball?

May 31, 2004 Written by: Michèle Laliberté

The pace of everything will only speed up. We see trendy new destinations, enthusiasm for new products, pronounced customer segmentation and new players that shake up a sector of activity. Lots will be going on in the tourism industry. Overall factors Socio-demographics - Populations will be increasingly concentrated in urban areas. By the year 2015, over [...]

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Baby boomers, the backbone of the tourism industry

May 31, 2004 Written by: Michèle Laliberté

When they were young, baby boomers sported peace signs. Today, they worry about the stock market and the chances of early retirement. Their travel curve will rise but will be difficult to profile. General characteristics Among industrialized countries, Canada experienced the biggest baby boom. Mass retirement of boomers from 2010 to 2020; their median age [...]

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Television, magazines or guidebooks: Which medium is used to plan travel?

April 15, 2004 Written by: Françoise Mommens

According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]

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