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air-canada

Capture d’écran 2010-09-10 à 15.17.22
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Who is Carbon Neutral in Tourism in Québec?

12 June 2009 Written by: Julianna Priskin

Visitors to and from Québec contribute to Greenhouse Gas emissions (GHG), regardless of the mode of transport, distance traveled, or the activity undertaken during a stay. To date, no study assessed neither travelers’ nor the tourism sector’s contributions to GHG emissions, or attitudes or actions towards mitigation in Québec. This creates a knowledge gap about [...]

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What is Facebook’s impact on the tourism industry?

21 September 2007 Written by: Claude Péloquin

In an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it. Some concrete examples from the [...]

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Airports in the marketing era (Conference summary)

12 October 2005 Written by: Claude Péloquin

Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]

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Simplified pricing in the airline industry

11 November 2004 Written by: Michèle Laliberté

In an article in USA Today, Joe Brancatelli urges the «Big Six» in the US (American, Continental, Delta, Northwest, United and US Airways) to simplify their fare structure as a way to resolve their financial woes. Railing against their stubborn refusal to change their archaic pricing structure, he cites the example of Ireland’s Aer Lingus [...]

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The “low-cost” concept: is it for you?

20 July 2004 Written by: Michèle Laliberté

There is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]

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