La référence québécoise en information sur les tendances en tourisme
A 2005 tourism management study sheds light on the purchasing habits of North American Web users with respect to tourism products. The two primary factors motivating them to conclude online transactions are the quality and accuracy of on-site information and a simple reservation process. Study context The main reason consumers have overwhelmingly adopted the Internet [...]
Read moreFrançois Chevrier’s article concerning tourism trends in 2006 summarizes the broad expectations of many analysts in the North American market. As it is difficult to address the multitudinous industry developments in such a brief piece, I am pleased to suggest a few international trends to complement his list. Gen Y hybrid consumers will use price [...]
Read moreIn an article in USA Today, Joe Brancatelli urges the «Big Six» in the US (American, Continental, Delta, Northwest, United and US Airways) to simplify their fare structure as a way to resolve their financial woes. Railing against their stubborn refusal to change their archaic pricing structure, he cites the example of Ireland’s Aer Lingus [...]
Read moreThe pace of everything will only speed up. We see trendy new destinations, enthusiasm for new products, pronounced customer segmentation and new players that shake up a sector of activity. Lots will be going on in the tourism industry. Overall factors Socio-demographics - Populations will be increasingly concentrated in urban areas. By the year 2015, over [...]
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