3 analyses, trier par
Date de parution Ordre alphabétique
Results for the tag :

airport

0

Adopting a leisure-orientated marketing mix: some challenges and opportunities for airports

15 November 2005 Written by: Nigel Halpern

This article aims to discuss some of the challenges and opportunities that are faced by airports when adopting a leisure-orientated marketing mix in order to attract leisure carriers (e.g. charter, low-cost or niche regional carriers) for tourism. The format of the article is structured in a way that considers each of the four elements of [...]

Around the world|Marketing|Transportation
Read more
0

Airports in the marketing era (Conference summary)

12 October 2005 Written by: Claude Péloquin

Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]

Around the world|Transportation
Read more
0

The “low-cost” concept: is it for you?

20 July 2004 Written by: Michèle Laliberté

There is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]

Management
Read more