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australia

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Exploiting the “Gap Year Travel” niche

10 August 2006 Written by: Claude Péloquin

Although the idea of taking time off in order to travel is by no means a recent one, “gap year travel” is both a relatively new and a relatively unknown market segment. Travellers in this segment do not spend a great deal, yet nonetheless make a significant contribution to the local economy because of their [...]

Customer segments|Trends
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Meeting DMO challenges

17 May 2006 Written by: Claude Péloquin

Responsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened competition, and adapt to changing consumer needs. Recognizing the importance of DMOs Working in an industry composed primarily of [...]

Around the world|Marketing
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