La référence québécoise en information sur les tendances en tourisme
A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]
Read moreThe tourism industry has been watching closely as aging baby-boomers gradually shift into the seniors category. And with good reason because, for all that it requires special treatment, this category has undeniable appeal. However, an informed approach to the senior market must be rooted in an understanding of its behaviours. Research shows this market is [...]
Read moreWhen we speak of package tours by coach, it usually means the traditional “tour and travel”. We think at once of customers who are pensioners or persons taking early retirement. Today, we notice a wave of rejuvenation: the average age of the passengers is closer to 55 years than the age of the pensioner (65 [...]
Read moreA 2003 survey by Yesawich, Pepperdine, Brown & Russell (YPB&R) found that one-third of grandparents have travelled with their grandchildren in the last twelve months. In the United States, more than 15% of travel includes children with grandparents. About 21% of this intergenerational travel does not include the children’s parents. Travelling with the family unit [...]
Read moreWhen they were young, baby boomers sported peace signs. Today, they worry about the stock market and the chances of early retirement. Their travel curve will rise but will be difficult to profile. General characteristics Among industrialized countries, Canada experienced the biggest baby boom. Mass retirement of boomers from 2010 to 2020; their median age [...]
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