For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.
With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.
Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among[...]
A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family d[...]