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canadians

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Finally, a look at Canadian online travellers

9 November 2007 Written by: Claude Péloquin

For the first time, US research firm PhoCusWright has conducted a comprehensive study of the online travel marketplace in Canada: the Canadian Online Travel Overview. Though it has long been thought that Canadians lag behind Americans when it comes to using the Internet to plan and purchase travel, this report finally provides an overview of [...]

Distribution networks|etourism and technology|Facts and figures
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Show me the room!

18 November 2005 Written by: Françoise Mommens

When it comes to reserving a hotel room online, what criteria are important? According to a recent survey of US internet users, being able to see the place is key. With the increased adoption of high-speed internet, suppliers can now do a better job selling an experience, rather than just a price. According to a [...]

etourism and technology|Marketing
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Travel intentions vs. actual travel

15 July 2004 Written by: Claude Péloquin

The increased number of polls used to determine travel intentions has contributed to the tools used by industry decision-makers. Unfortunately, the existence of more surveys has not necessarily translated into a more accurate portrait of the future. In fact, a look back uncovers major discrepancies between Canadian travel intentions and actual travel. It is common [...]

Facts and figures
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