Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: baby-boomers, branding, children, demography, economy, emerging-markets, Internet-behavior, purchase-behavior, segmentation-strategies, youth

A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]

Tags: children, Customer segments, customer-experience, families, generation-X, hotels, travel-behavior

In the last few decades, family realities have changed dramatically. While amenities popular with children (like a hotel pool) are still very important when planning a family vacation, the demand for family travel has been affected by the fact that parents from Generation X now head young families. Having had their children much later in [...]

Tags: baby-boomers, children, families, promotion, segmentation-strategies, travel-behavior

A 2003 survey by Yesawich, Pepperdine, Brown & Russell (YPB&R) found that one-third of grandparents have travelled with their grandchildren in the last twelve months. In the United States, more than 15% of travel includes children with grandparents. About 21% of this intergenerational travel does not include the children’s parents. Travelling with the family unit [...]