La référence québécoise en information sur les tendances en tourisme
The need to develop tourism based on sustainability principles is a part of a general tourism policy framework since 2005 in Québec(1) and most tourism sub-sectors also have set broad objectives based on this basis, including the Ski-doo Federation (2). Although sustainability is well accepted across Québec’s tourism sector, in practice it is not a [...]
Read moreTo begin with, customers are the very heart of your organization; they keep your company alive. Without your customers, you would not be in business. LL Bean, an outdoor equipment and apparel company in the United States, displays this saying on its office walls: “A customer is not dependent on us, we are dependent on [...]
Read moreWelcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among them? The following article explores many of these questions [...]
Read moreMichael Nowlis is Managing Director of Tourism Control Intelligence. He has rated hospitality establishments for various guides and trained AAA inspectors. Why make things simple when you can make them complicated? Such a rhetorical question summarizes the obfuscation created by tourism authorities, intergovernmental organizations, travel companies and trade associations in their discombobulated initiatives to classify [...]
Read moreSpain’s Cantabria University conducted a study to determine whether that country’s hotel classification system was an accurate indicator of the quality of actual hotel experiences. The results showed that customers staying in luxury establishments had proportionally higher expectations than average. Since the criteria for awarding stars is based primarily on tangible elements, this sometimes leads [...]
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