La référence québécoise en information sur les tendances en tourisme
The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0”, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]
Read moreIn the new millennium, Montréal’s leaders and opinion-makers have continually emphasized that the future of their metropolis is tied to culture. But it isn’t the only city to have recognized the value of culture. Toronto has decided to invest heavily in its cultural infrastructure, while New York City has opted to directly support creative endeavours [...]
Read moreThe search for authenticity is a predominant trend driving tourism because travellers are looking for unique experiences that are part of our vibrant and varied world. Quebec is not Venice, the Inuit are not like the Aboriginals of Australia and a sugaring off party bears no resemblance to a traditional raclette party in a Swiss [...]
Read moreAs has been said before, the quest for authenticity has become a general trend. Beyond the major natural attractions and must-see sites, travellers visiting foreign countries are interested in experiencing the local culture and soaking up the lifestyle. Rural tourism fits in nicely with this desire for immediacy, but the trend also represents an opportunity [...]
Read moreAmerican cultural travellers represent an especially lucrative market: nearly one-third spend over US$1,000 when they travel. By way of comparison, only 11% of all U.S. travellers spend this much. This news comes from Renee Mitchell, Research Director, Smithsonian Magazine, speaking at the most recent TIA Marketing Outlook Forum. Her presentation discussed the demand for cultural [...]
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