Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: business, convention, customer-segmentation, exchange-rates

A panel consisting of 26 British and Australian experts comments on the major trends shaping the business and convention tourism industry over the next few years. The rapidly changing economic, technological and sociopolitical contexts exert varying degrees of influence on the industry’s leaders. With ever increasing competition and an increasingly diversified product, the convention market [...]

Tags: aging-population, baby-boomers, customer-segmentation, demography, promotion, segmentation-strategies, seniors, sociostyles, travel-behavior

The tourism industry has been watching closely as aging baby-boomers gradually shift into the seniors category. And with good reason because, for all that it requires special treatment, this category has undeniable appeal. However, an informed approach to the senior market must be rooted in an understanding of its behaviours. Research shows this market is [...]

Tags: americans, culture, customer-segmentation, sociostyles, travel-behavior, travel-intentions

American cultural travellers represent an especially lucrative market: nearly one-third spend over US$1,000 when they travel. By way of comparison, only 11% of all U.S. travellers spend this much. This news comes from Renee Mitchell, Research Director, Smithsonian Magazine, speaking at the most recent TIA Marketing Outlook Forum. Her presentation discussed the demand for cultural [...]