La référence québécoise en information sur les tendances en tourisme
In today’s very competitive marketplace, many tourism-based organizations would like to differentiate themselves by trying to provide service that surpasses customer expectations. If they are to succeed, these businesses must first mobilize their human resources to offer customers superior service quality and a distinctive experience. With customer service now the cornerstone of a value-based, rather [...]
Read moreWhat exactly is a “tourist experience”? The concept is both vast and abstract. Does it refer to that special something that travellers talk about upon returning home? Is it what makes people select your destination above others in a very competitive market? We need to establish just what it is that makes our product stand [...]
Read moreThe tourism industry is one sector in which the human element is absolutely vital to delivering the promised brand “experience” the customer expects. This is particularly true in the hotel industry. Employees – who really should be called “front-line ambassadors” – usually handle the initial contact between customers and the organization; these individuals make the [...]
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