Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: demography, generation-Y, Internet-behavior, myspace, purchase-behavior, travel-behavior, youth

Although the definition can vary, the term “Generation Y� generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However, does Quebec’s Generation Y travel? If so, what are its favourite [...]

Tags: baby-boomers, branding, children, demography, economy, emerging-markets, Internet-behavior, purchase-behavior, segmentation-strategies, youth

A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]

Tags: chineses, climate, consolidation, demography, economy, emerging-markets, gastronomy, governance, indians, partnerships, price-of-gas, security, technological-tools, Trends, web-2.0

What are the major influential factors that will affect tourism supply and demand this decade? For a start, China and India are poised to become major players as they increase their presence in the travel marketplace. Climate of uncertainty The political, economic, climatic and health crises of the past few years have shown us that [...]

Tags: aging-population, baby-boomers, customer-segmentation, demography, promotion, segmentation-strategies, seniors, sociostyles, travel-behavior

The tourism industry has been watching closely as aging baby-boomers gradually shift into the seniors category. And with good reason because, for all that it requires special treatment, this category has undeniable appeal. However, an informed approach to the senior market must be rooted in an understanding of its behaviours. Research shows this market is [...]

Tags: baby-boomers, demography, leisure, sociostyles, travel-behavior

When they were young, baby boomers sported peace signs. Today, they worry about the stock market and the chances of early retirement. Their travel curve will rise but will be difficult to profile. General characteristics Among industrialized countries, Canada experienced the biggest baby boom. Mass retirement of boomers from 2010 to 2020; their median age [...]