Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]

Tags: branding, classifications, DMO, environment, Issues, Management, travel-behavior, Trends

Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among them? The following article explores many of these questions [...]

Tags: DMO, indicators, segmentation-strategies, sociostyles, travel-behavior

“Tell me who visits your destination, and I’ll tell you whether it’s in decline!” This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by large numbers of tourists, it has reached a critical phase in [...]

Tags: australia, DMO, financing, governance, indicators, partnerships, promotion, technological-tools, United-Kingdom

Responsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened competition, and adapt to changing consumer needs. Recognizing the importance of DMOs Working in an industry composed primarily of [...]

Tags: Canada, DMO, economy, indicators

Should tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying to analyze the increase in international tourism revenues in 2004 compared to 2003. [...]

Tags: customer-experience, DMO, france, getaway, leisure, promotion, segmentation-strategies, Trends, urban

Within ten years, more than half of the world’s population will be living in cities. Tourism regions can get ready to capitalize on the business potential represented by stressed-out urbanites. Mutually beneficial relationships could develop between city-dwellers in need of a short-term getaway and the surrounding areas, rich in wide-open spaces and numerous opportunities for [...]

Tags: air-canada, airport, cruises, DMO, hotels, low-cost, Marketing, pricing, southwest, train

There is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]

Tags: DMO, good-practices, medias, promotion, purchase-behavior

According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]