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Commentary from Michael Nowlis on the hotel classification

13 June 2005 Written by: Michael Nowlis

Michael Nowlis is Managing Director of Tourism Control Intelligence. He has rated hospitality establishments for various guides and trained AAA inspectors. Why make things simple when you can make them complicated?  Such a rhetorical question summarizes the obfuscation created by tourism authorities, intergovernmental organizations, travel companies and trade associations in their discombobulated initiatives to classify [...]

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Hotel classifications vs. customer expectations

13 January 2005 Written by: Michael Nowlis

Spain’s Cantabria University conducted a study to determine whether that country’s hotel classification system was an accurate indicator of the quality of actual hotel experiences. The results showed that customers staying in luxury establishments had proportionally higher expectations than average. Since the criteria for awarding stars is based primarily on tangible elements, this sometimes leads [...]

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