Global Tourism: Black Clouds with Silver Linings

Written by: Michael Nowlis on 9 June, 2009

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Stormy Skies on the Horizon The global economy has fallen off a cliff and no one is sure when it will hit bottom. According to the International Monetary Fund (IMF), the world’s advanced economies experienced an unprecedented 7.5% decline in real Gross Domestic Product (GDP) during the fourth quarter of 2008. The IMF projects a [...]

Familiar with tweens? You should be…

Written by: Maïthé Levasseur on 9 February, 2007

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A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]

Loyal customers spend less than new customers

Written by: Claude Péloquin on 2 November, 2006

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Spanish researchers have analyzed the expenditures of travellers in relation to how many times they have visited a destination. According to their findings, returning travellers spend less than first‑time visitors, primarily because of their increased knowledge of the destination. Destinations may want to consider the true economic benefits of new visitors versus loyal customers in [...]

Number of tourists or tourism revenues?

Written by: Michèle Laliberté on 16 May, 2006

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Should tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying to analyze the increase in international tourism revenues in 2004 compared to 2003. [...]

What can we expect from the tourism bubble in the next few years?

Written by: Michèle Laliberté on 26 April, 2006

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What are the major influential factors that will affect tourism supply and demand this decade? For a start, China and India are poised to become major players as they increase their presence in the travel marketplace. Climate of uncertainty The political, economic, climatic and health crises of the past few years have shown us that [...]

Statistics are not always what they seem

Written by: Michèle Laliberté on 22 September, 2005

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Everyone – those in the industry, government bodies, academics, journalists and more – uses statistics from the World Tourism Organization and Statistics Canada, thereby contributing to the dissemination of this data. However, a closer look at these statistics reveals that things are not always what they seem. Methodological considerations aside, here are a few examples [...]

What do we see in our crystal ball?

Written by: Michèle Laliberté on 31 May, 2004

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The pace of everything will only speed up. We see trendy new destinations, enthusiasm for new products, pronounced customer segmentation and new players that shake up a sector of activity. Lots will be going on in the tourism industry. Overall factors Socio-demographics - Populations will be increasingly concentrated in urban areas. By the year 2015, over [...]







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